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Google Product Search: A Wasted Opportunity
“Google product search” previously named Froogle, Google Merchant Center and Google Base has been available since 2002, however it is amazing how little it has been used by ecommerce sites. I recently...
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Latitude’s 12 Digital Tips to Christmas Retail Success
Halloween is now over for another year and Latitude has put away their pumpkins and fancy dress costumes in preparation for the ‘silly’ season. From here on in its all about Christmas! Mince pies,...
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Seller Ratings: Google Allows Retailers in the UK to Shoot for the (5) Stars!
Google’s innovations and developments for ad extensions just keep on coming and are keeping the Retail Champs in the Latitude office on their toes! It was announced on Wednesday 3rd November that...
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VAT: The Good the Bad and the Ugly….
If we cast our minds back to June, we all remember hearing the announcement that the coalition government were planning to raise sales tax by 2.5% to 20% in a bid to reduce the UK budget deficit. How...
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Woo your Customers this Valentine’s Day!
When do people start searching for Valentine’s Day? Using Google Insights for Search we can see that search interest for ‘Valentine’s Day’ starts to gain momentum around the 17th, with search...
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The first steps in spending for digital success.
The biggest challenge for SME’s in the current climate is ensuring that their marketing budget is spent in the correct areas. Most SME’s “get” digital marketing but need assistance in understanding...
View ArticleWhy e-retailers should implement their e-commerce SEO strategy now in time...
It appears to be a standard saying every year now that “Christmas is getting earlier”. It’s not uncommon these days to see Christmas trees when you walk into a department store in October (followed by...
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Create a Mobile Website for Business with Google Sites
According to Google, only 17% of all businesses they work with currently have a mobile optimised website. Google also find that 61% of mobile users are unlikely to return to a site they had trouble...
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Using digital marketing to drive offline sales
How can digital marketing drive customers to your store and generate offline sales? This blog highlights some the marketing channels and techniques you can use to build your online brand presence and...
View ArticleBetter Tracking for Your Non-ecommerce Site
There are not many things more important to a e-commerce business than insightful analytics. Understanding the purchasing habits of your visitors and how they relate to your various marketing channels...
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